SDL launches marketing solutions to enable brands to adapt, manage and deliver global customer content
21st Nov 2016
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Combination of marketing services enable companies to launch global campaigns and websites faster by extending marketing teams around the world.
MAIDENHEAD, U.K., and WAKEFIELD, Mass. – November 15, 2016 – SDL (LSE:SDL) today announced a new solution to address the adaptation, management and delivery of global omni-channel content. SDL Marketing Solutions includes services for Transcreation and Copywriting, Web Content Managed Services and Content Production Services.
The proliferation of media channels and the cost effective delivery of locally relevant – but globally consistent – content across all customer touchpoints is one of the biggest challenges facing brands today. SDL Marketing Solutions helps global businesses overcome this fragmentation challenge. Through a consolidated point of access SDL provides its customers with a single source solution to manage, adapt and deliver global branded content, dramatically reducing cycle time and cost.
SDL Marketing Solutions extends marketing teams around the world. With access to more than 1,100 in-country translators and SDL’s unrivaled global partner network, companies can deliver culturally relevant communication faster, perfectly on-brand across every media type and digital touchpoint.
Specific services included in this offering:
Managed Web Content Services include translation, editing and omni-channel delivery services that bring together the creative with the site management and publishing of content on a global scale.
Transcreation & Copywriting Services complement all forms of translation and adaptation for creative local marketing messaging. This service uses bilingual copywriters to adapt messaging and brand tonality to increase local relevance and impact.
Content Production Services provide image, video, graphic and animation localization and transcreation.
“This new offering speaks directly to a market need,” said Adolfo Hernandez, CEO, SDL. “Our customers have articulated the desire for a comprehensive approach to content, translation and delivery that goes beyond traditional offerings. Our Marketing Solutions combine our existing expertise, rich content services and technology with a simplified supply chain and clear operational model, enabling our customers to be more effective.”
SDL brings your brand to the world, and the world to your brand. We untangle the complexity of managing your brand’s digital footprint as it grows across multiple languages, cultures, websites, devices and channels.
With a complete, integrated cloud solution for digital experiences, knowledge content delivery, customer analytics and...