Target
Article
4th Aug 2016
1
Customers don’t deal with departments; they deal with companies. And so when there is no alignment and consistency between the sales,...
Unity
Article
8th Aug 2018
1
Customer experience is said to be a top business priority for most companies around the world. Many experts agree that investing in CX...
Fight
Article
11th Aug 2016
1
In the last decade, the internet, Big Data and social media marketing have rapidly changed the speed of business. Among the most...
15th Aug 2016
“No game plan” “No strategy” “A team of individuals” “No synergy” You might be thinking that I’m describing the reasons for England’s...
Collaboration
Article
18th Aug 2016
4
As a Chartered Marketer, the definition I have of marketing in my head is: ‘the process of taking your goods and services to market’. That’...
Geek
Article
22nd Aug 2016
3
Is marketing getting back to marketing and IT getting back control of technology solutions? What is decoupling and why is it occurring?...
25th Aug 2016
The secret to being an amazing salesperson is fairly simple: understand what your prospects want and need, and deliver it. The sale doesn’t...
Balance
Article
1st Sep 2016
2
"Marketing is the tax you pay for being unremarkable,” according to Robert Stevens, CEO of Geek Squad. What does this mean? The quality of...
Baton
Article
5th Sep 2016
1
Watching the activities at the recent Olympics in Rio, it is always great to see the gold medal-winning athletes thanking the team that...
Customer service
Article
8th Sep 2016
Anyone in a customer-facing role can arguably call themselves a marketer. Any brand advocate could do the same. As McKinsey said back in...
collaborate
Article
12th Sep 2016
1
Customer service shouldn’t operate in a bubble. It is the public face of the company, and therefore needs to reflect all the values and...
15th Sep 2016
There was a time when the sales team viewed technology as anathema to their day jobs. Gartner estimates that circa 2000 some 80% of...
money
Article
19th Sep 2016
1
Customer service has had a pretty rough ride over the years, often finding itself marginalised and under-appreciated. Customer service has...
Leader telescope
Article
22nd Sep 2016
Is the emergence of the chief marketing technologist (CMT) heralding a new era in marketing-IT relations? Marketing has changed...