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Aligning sales, marketing, service & IT

Customers don’t deal with departments, they deal with companies. And when there is no alignment and consistency between the sales, marketing and service staff, the experience can be frustrating.

So how can organisations break down the silos and align these crucial teams? This series provides expert advice on improving collaboration between the core customer-facing departments, and how this can benefit your business and ultimately, the customer experience.  

Management
4th Oct 2019

How brands have aligned sales, marketing & service

by
Neil Davey
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Ducks in a row sales, service, marketing
Management
8th Aug 2018

Brian Solis: Unite staff with human-centred CX

by
Brian Solis
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Unity
Strategy
11th Aug 2016

Them & us: Examining the sales/marketing dynamic

by
Andrew Filev
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Fight
Sales performance
15th Aug 2016

How can your sales team align with marketing?

by
Sean McPheat
Collaboration
Strategy
18th Aug 2016

How marketers can work more effectively with sales

by
Bryony Thomas
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Collaboration
Technology
22nd Aug 2016

The benefits of 'decoupling' for marketing and IT

by
Steve Grout
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Geek
Sales performance
16th Dec 2019

How to align your sales & service teams for CX

by
Shelly Kramer
Cogs in a wheel
Management
11th Oct 2019

Should service & marketing have a shared budget?

by
Peter Massey
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Money waste training
Channels
5th Sep 2016

Why service & IT teams are growing ever closer

by
Nicola Millard
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Baton
Strategy
29th Oct 2019

How should marketing & service collaborate?

by
Chris Ward
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handshake field service
Management
19th Feb 2020

How & why service should align with sales

by
Neil Davey
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Collaboration service sales
Sales performance
15th Sep 2016

How to drive collaboration between sales and IT

by
Neil Davey
Collaboration
Management
26th Sep 2019

How to cultivate service-marketing collaboration

by
Neil Davey
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Service marketing collaboration
Technology
22nd Sep 2016

Do marketing technologists unify IT & marketing?

by
Neil Davey
Leader telescope

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Engagement
19th Jan 2023

How Barnes & Noble has turned around its fortunes

by
Neil Davey
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Engagement
19th Jan 2023

How Barnes & Noble has turned around its fortunes

by
Neil Davey
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Engagement
28th Apr 2021

Lessons from the Smithsonian's journey mapping

by
Jeanne Bliss
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Engagement
31st Jan 2023

Elearning course will solve practical CX problems

by
Neil Davey

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
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Guide
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Research
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