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Customer delight doesn’t pay

1st Mar 2018

We’ve got the data to prove it. Emotional analytics is an emerging area that ties customer emotion and sentiment to tangible business outcomes. TTEC data science expert Peter Dorrington talks with Jeff Marcoux about how brands can influence positive customer emotion now and in the future by prioritizing interactions with individuals based on emotional attributes that have the most impact on business.

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By StephenGiderson
29th Nov 2018 02:02

Honestly, what drives the success of a business unit? At the end of the day, it is the consumers who actually help businesses to see progress day by day. Without support from end consumers, there really isn't nothing that business owners can eventually rely on to help them see growth and reap success.

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