Customer delight doesn’t pay

"The CX Pod" is an interview series featuring best practices and the leading thinkers and doers who are changing the way business gets done. The focus is on the customer experience and how business' need to actively evolve with their customers instead of reacting. It is hosted by TTEC's Jeff Marcoux and Elizabeth Glagowski, editor of the Customer Strategist Journal.
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We’ve got the data to prove it. Emotional analytics is an emerging area that ties customer emotion and sentiment to tangible business outcomes. TTEC data science expert Peter Dorrington talks with Jeff Marcoux about how brands can influence positive customer emotion now and in the future by prioritizing interactions with individuals based on emotional attributes that have the most impact on business.

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