Customer delight doesn’t pay

"The CX Pod" is an interview series featuring best practices and the leading thinkers and doers who are changing the way business gets done. The focus is on the customer experience and how business' need to actively evolve with their customers instead of reacting. It is hosted by TTEC's Jeff Marcoux and Elizabeth Glagowski, editor of the Customer Strategist Journal.
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We’ve got the data to prove it. Emotional analytics is an emerging area that ties customer emotion and sentiment to tangible business outcomes. TTEC data science expert Peter Dorrington talks with Jeff Marcoux about how brands can influence positive customer emotion now and in the future by prioritizing interactions with individuals based on emotional attributes that have the most impact on business.

About Chris Ward

Chris Ward

Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.

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29th Nov 2018 02:02

Honestly, what drives the success of a business unit? At the end of the day, it is the consumers who actually help businesses to see progress day by day. Without support from end consumers, there really isn't nothing that business owners can eventually rely on to help them see growth and reap success.

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