The companies that have truly made a name for themselves for putting the customer at the heart of everything they do have achieved that reputation because they have a customer-centric culture. To successfully implement a customer-centric strategy and operating model, and truly get the best out of their customer-facing employees, a business must have a culture that aligns with them, and in turn cultivates the right attitudes, mindset and values in the staff. This series examines why a customer-centric culture is so important, what a customer-centric culture looks like - and how it can be fostered.
