What have Donald Trump, an Israeli supermarket chain and a UK bank's IT meltdown got in common?
They all feature in the MyCustomer 2018 year in review!
In this podcast, we look back at the top customer experience stories and trends of 2018, taking in:
- Why Nike's advert with NFL star, Colin Kaepernick was a landmark moment for marketing and customer experience.
- The role voice recognition technology played for brands over the course of the last 12 months.
- What makes data breaches a customer experience leader's problem, as well as the IT team.
- How personalisation continued making its mark in 2018.
We enlist the help of InMoment's director of customer experience, Simon Fraser; author and entrepreneur Michel Falcon; Forrester's CX analyst Joana Quintanilha; SVP for digital marketing at Philips, Blake Cahill; and author and CXPA leader, Ian Golding.