Human vs digital

We are entering a phase of automation that will change the roles of customer service, sales and marketing professionals forever.Some may argue the rise of artificial intelligence, chatbots, data analysis and self-service puts the role of the humble human being at risk, but is this an underestimation of the value we place on human contact?In this series we look at some of the areas of growth in automation across the sales, service and marketing functions, and assess where brands will be expected to balance the human side of their engagement with the digital, to meet customer expectations.