Location-based marketing
Mobile apps such as Uber and Tinder are using location to reimagine services such as hailing a cab or finding love through the swipe of a screen. The power of location is now being embraced by marketers too, with investment in location-based marketing set to soar in coming years.
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2nd Jun 2016
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In 2015, Gartner stated that beacon technology – the type used in retail stores to locate, track and communicate with consumers via their...
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Location-based marketing is expected to enjoy a burst of investment for the foreseeable future – but are brands going to enjoy the benefits...
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Businesses of all sizes are waking up to the fact that the lines between the online and offline world are getting more and more blurred all...
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Brands are doubling down on location-based marketing, with research suggesting that investment is soaring. According to BIA Kelsey, for...
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While to some degree, the online world allows brands to build an understanding of their customers, their nuances, their behaviours and...
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Privacy has become an increasingly hot potato for today’s businesses. Chastened by a series of high-profile data breaches, customers are...
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As people continue to shift their attention away from traditional media to mobile-enabled platforms, marketers need to evolve the ways in...
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Spend on digital retail marketing is set to increase from £120 billion in 2015, to £248 billion by 2020, according to a new study by...
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Bricks-and-mortar stores have had a hard time of it over the last five years, as online shopping has seized a growing proportion of...
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For many years, achieving the marketing mantra of “right person, right place, right time” was regarded by some as the equivalent of finding...