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Location-based marketing

Mobile apps such as Uber and Tinder are using location to reimagine services such as hailing a cab or finding love through the swipe of a screen. The power of location is now being embraced by marketers too, with investment in location-based marketing set to soar in coming years. 

 

Technology
2nd Jun 2016

Marketing’s future? Location, location, location

by
Chris Ward
Any Answers comment Icon 3
location
Technology
6th Jun 2016

Location-based marketing: Seven best practices

by
Neil Davey
Location
Technology
9th Jun 2016

5 ways beacons are changing customer relationships

by
Steven Van Belleghem
Mobile
Technology
13th Jun 2016

Lessons from 4 brands' location-based marketing

by
Neil Davey
Location
Technology
16th Jun 2016

Location marketing: Tackling the chief challenges

by
Chris Ward
map
Technology
20th Jun 2016

Location marketing: How to ensure customer trust

by
Neil Davey
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Thumbs up
Technology
23rd Jun 2016

What is hyperlocal advertising?

by
NeilAlldritt
Targeting
Loyalty
27th Jun 2016

How beacons can support your loyalty programme

by
Guest Contributor
Heart phone
Technology
30th Jun 2016

How location tech reinvents in-store experiences

by
Neil Davey
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Mobile retail experience
Data
4th Jul 2016

How to sweat location data for marketing impact

by
Chris Ward
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