Omnichannel: 2016 guide
Many businesses offer multiple channels for their customers to interact and transact, but few are able to offer consistency across them all. In 2016, what does it mean to be an omnichannel brand?
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7th Jul 2016
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The term ‘ omnichannel ’ has been knocking around for some years now. Back in January 2013, MyCustomer predicted that it would become one...
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When considering the brands deemed most synonymous with the tag ‘ omnichannel ’, the usual suspects are cited – Disney , Starbucks, Virgin...
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If today’s customers are channel-agnostic connected consumers, then brands need to think like channel-agnostic connected consumers. This...
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Recently, I was asked to give a presentation at the SCORE Conference in Boston on the importance and benefits of using an omnichannel...
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Customers are using more channels than ever, and that is not only to browse and buy, but also to request support. This proliferation of...
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Marketers have always had an understanding of what it takes to run campaigns across multiple channels. However, being omnichannel is a...
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What role does the bricks-and-mortar shop still play, in a retail sector seemingly enslaved to expectant, impatient consumers who can buy...
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As we’ve highlighted in previous articles in this series, the evolution towards omnichannel business is a complex process, and in some...