Snail and racing car
Article
7th Jul 2016
3
The term ‘ omnichannel ’ has been knocking around for some years now. Back in January 2013, MyCustomer predicted that it would become one...
Ball rolling
Article
11th Jul 2016
1
When considering the brands deemed most synonymous with the tag ‘ omnichannel ’, the usual suspects are cited – Disney , Starbucks, Virgin...
Arrows
Article
14th Jul 2016
If today’s customers are channel-agnostic connected consumers, then brands need to think like channel-agnostic connected consumers. This...
Channels heart
Article
18th Jul 2016
Recently, I was asked to give a presentation at the SCORE Conference in Boston on the importance and benefits of using an omnichannel...
Social customer support
Article
21st Jul 2016
2
Customers are using more channels than ever, and that is not only to browse and buy, but also to request support. This proliferation of...
Omnichannel
Article
25th Jul 2016
Marketers have always had an understanding of what it takes to run campaigns across multiple channels. However, being omnichannel is a...
Bricks
Article
28th Jul 2016
1
What role does the bricks-and-mortar shop still play, in a retail sector seemingly enslaved to expectant, impatient consumers who can buy...
Omnichannel
Article
1st Aug 2016
2
As we’ve highlighted in previous articles in this series, the evolution towards omnichannel business is a complex process, and in some...