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Stop practicing conventional customer experience management

Why is there a high failure rate of customer experience (CX) initiatives? And why do most CEOs not buy into CX? Because CX professionals and companies are not practicing real CX.

In this series, CX expert Sampson Lee explains why conventional CX isn't real CX - and outlines the five attributes that real CX should possess. 

Why conventional CX is just service-in-disguise

Engagement
12th Mar 2018
Fake

Does your CX suffer from double standards?

Strategy
26th Mar 2018
Devil

Why many CX professionals are irresponsible

Engagement
13th Apr 2018
Tree irresponsible CX

How to operationalise and simplify journey mapping

Engagement
30th Apr 2018
Road customer journey map

Why CX can't be owned by service or marketing

Engagement
22nd May 2018
Stop customer experience

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