Stop practicing conventional customer experience management

Why is there a high failure rate of customer experience (CX) initiatives? And why do most CEOs not buy into CX? Because CX professionals and companies are not practicing real CX.

In this series, CX expert Sampson Lee explains why conventional CX isn't real CX - and outlines the five attributes that real CX should possess. 

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Customer experience initiatives have a high failure rate. Is it because they are too focused on serving customers better, at the expense of...
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Why is there a high failure rate of customer experience (CX) initiatives? Are they being hampered by a double standard related to brand...
Are many CX professionals prone to the same impulsive judgements that assume all problems are service-related? Why is there a high failure...
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Many CX professionals are now building sophisticated models of customer journey maps. However, sophisticated things are usually difficult...
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The positioning of CX has to be strategic, not functional, in order for it to be successful, says Sampson Lee. Why is there a high failure...