The account-based marketing guide

According to 2015 research from Biznology, today’s sales process takes 22% longer than 5 years ago. As a result, more B2B organisations than ever are shifting their thinking toward ABM.   

In this series we take a forensic look at the components involved in account-based marketing, establishing what it is, the benefits to your organisation, how to implement a successful ABM strategy and what hurdles and hazards exist for those involved.        

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Earlier this summer, Salesforce announced that it was entering the account-based marketing (ABM) space, bundling a package of existing...
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As Sue Duris recently discussed , while technology and tools can play a valuable role in supporting account-based marketing (ABM), it is...
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In my recent article , I posited that account-based marketing (ABM) has become a priority for many B2B organisations, thanks in part to...
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The buzz around account-based marketing is palpable. Research from Terminus suggests that 60% of B2B marketers are implementing new ABM...
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While the concept of account-based marketing - focusing your efforts and consolidating resources to nurture a small set of best-fit...
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Account-based marketing (ABM) has become a hot topic in marketing technology over the last two years. Reporting on last year’s MarTech...
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Understanding budget requirement is a key factor when building the case for any marketing strategy. Campaign objectives, goals and expected...
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As a company takes the first step to embark on an ABM strategy, it is critical to ensure that there is a solid foundation in place...
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Account-based marketing offers an alternative to top-of-the-funnel marketing, and therefore requires a different set of metrics to monitor...
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Account-based marketing (ABM) can have a transformative effect – on the marketing team, on the sales team, on customer relationships and...
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Today’s marketers have a dazzling array of skills, and have become experts in fields and platforms as diverse as analytics, social and...