According to 2015 research from Biznology, today’s sales process takes 22% longer than 5 years ago. As a result, more B2B organisations than ever are shifting their thinking toward ABM.
In this series we take a forensic look at the components involved in account-based marketing, establishing what it is, the benefits to your organisation, how to implement a successful ABM strategy and what hurdles and hazards exist for those involved.
