The complete guide to CRM

By 2017, CRM will represent the biggest category of enterprise software, according to Gartner Research. Growing to a staggeringly vast $36.5 billion worldwide mmarket, it will eclipse even giants such as ERP and analytics.

CRM continues to be a go-to solution for coping with the complex nature in which organisations are evolving to match their customer needs, but with so many issues concerned with implementation and keeping a CRM initiative running, what areas do CRM users need to hone in on? 

Click here to download the guide in full or browse the individual articles below. 

Blocks steps build
2
A strategic approach is crucial to customer relationship management success. So what are the key components and considerations of a...
Choice
Choosing a CRM solution is no picnic. Not only is there an extraordinary number of solutions to pick from, but they come in many different...
CRM projects represent a rocky path to travel and there are many different obstacles along the way that can derail the initiative. Some of...
User adoption has arguably been the biggest single obstacle to successful CRM implementation for the past 20 years. It doesn’t matter how...
Measure
3
What metrics should you be using to measure the success of your customer relationship management programme? And which metrics will lead you...
2
Do you need a third party consultancy to ensure your CRM project successfully crosses the finishing line? The complexities surrounding a...
Balance
With the economy in a fragile state of recovery, the need for effective CRM systems is as important as ever. But with budgets still often...