The complete guide to CRM
By 2017, CRM will represent the biggest category of enterprise software, according to Gartner Research. Growing to a staggeringly vast $36.5 billion worldwide mmarket, it will eclipse even giants such as ERP and analytics.CRM continues to be a go-to solution for coping with the complex nature in which organisations are evolving to match their customer needs, but with so many issues concerned with implementation and keeping a CRM initiative running, what areas do CRM users need to hone in on? Click here to download the guide in full or browse the individual articles below.
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18th Jan 2017
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A strategic approach is crucial to customer relationship management success. So what are the key components and considerations of a...
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Choosing a CRM solution is no picnic. Not only is there an extraordinary number of solutions to pick from, but they come in many different...
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CRM projects represent a rocky path to travel and there are many different obstacles along the way that can derail the initiative. Some of...
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User adoption has arguably been the biggest single obstacle to successful CRM implementation for the past 20 years. It doesn’t matter how...
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What metrics should you be using to measure the success of your customer relationship management programme? And which metrics will lead you...
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Do you need a third party consultancy to ensure your CRM project successfully crosses the finishing line? The complexities surrounding a...
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With the economy in a fragile state of recovery, the need for effective CRM systems is as important as ever. But with budgets still often...