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The complete guide to customer journey mapping

This guide is designed to serve as an introduction to customer journey mapping, sharing insights from leading experts in the field so that you can learn more about the practice and how it can help your business, including: Practical tips on building customer journey maps and how to use them; Where customer journey mapping can go wrong; And the dos and don'ts of customer journey mapping.

Engagement
2nd Oct 2014

Why is the customer journey so complex?

by
Neil Davey
Channels
2nd Jul 2018

Journey mapping: The opportunities and obstacles

by
Neil Davey
Snakes and ladders
Engagement
16th Jul 2018

How to create a customer journey map

by
Neil Davey
Any Answers comment Icon 2
Journey map
Engagement
16th Oct 2014

How to put your customer journey map to good use

by
Neil Davey
Voice of the Customer
20th Oct 2014

Improving customer journeys with qualitative data

by
Maria Morais
Engagement
23rd Oct 2014

Five ways to build emotion into customer journeys

by
Colin Shaw
Engagement
23rd Jul 2018

Examples & techniques of customer journey mapping

by
Jim Roberts
Journey map
Engagement
13th Aug 2018

Reasons why customer journey mapping goes wrong

by
Neil Davey
Epic fail
Voice of the Customer
1st Sep 2022

Why employee journey mapping is essential to CX

by
Graham Frost
Employee journey map

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