Article
13th Apr 2015
Marketing has become an increasingly data-driven discipline over the past decade. In fact, data’s importance is such that when Columbia...
Article
16th Apr 2015
Having a data strategy is by no means a new discipline for marketers. Even back in the 1960s, pioneers such as Robert Kestnbaum were...
Article
20th Apr 2015
The quickest way to make a CMO roll their eyes is to tell them they should be making more data-driven decisions. Of course we should,...
Article
23rd Apr 2015
While the attraction of data-driven marketing isn’t in doubt, the challenge confronting businesses can be daunting. According to the Q1...
Article
27th Apr 2015
What does data-driven success in marketing actually look like in 2015? I’d like to address some of the more accessible tactics that are...
Article
30th Apr 2015
Thanks to a convergence of tools and technologies, marketers today have unprecedented access to consumer data. This has opened up a world...
Article
11th May 2015
The evolution of marketing has picked up pace in recent years. What was once an art has now developed into a more scientific discipline...
Article
14th May 2015
Data protection laws are now among the most important and relevant legislation for any organisation who uses personal data, information...
Article
18th May 2015
Becoming a data-driven organisation doesn’t just rely on the right technology, structure and processes. The human element is essential, and...