Article
24th Aug 2015
In 1935, AGA was struggling to sell its latest model of kitchen cooker to British homeowners, and so executives enlisted the help of a “...
27th Aug 2015
2
In days gone by, sales management was definitely more of an art than a science and one centred very much on gut feel. But a new generation...
3rd Sep 2015
Many organisations, before they embark on their sales analytics journey, tend to focus on tracking sales numbers rather than on truly...
7th Sep 2015
An increasing number of organisations are adopting sales analytics to drive sales performance. The motivation is simple: better measurement...
Measure
Article
14th Sep 2015
No matter what industry you work in, being able to demonstrate that you have made a return on investment from your sales analytics project...
10th Sep 2015
3
Even though sales analytics tools have been around for years in one shape or form, most organisations still tend to use Excel spreadsheets...