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The customer data platform guide

Customer data continues to be a major headache for marketing and CX leaders. In this series we assess the new enterprise technology promising to resolve all of your data woes - the customer data platform - and establish what it is, how it can improve customer experience and how you use it.     

Technology
29th Oct 2018

What is a customer data platform?

by
Chris Ward
Customer data platform
Data
21st Nov 2018

How CDPs finally provide omnichannel clarity

by
Fred Maurer
Eye data
Technology
16th Nov 2018

How can a customer data platform improve CX?

by
Chris Ward
Customer data platform
Customer Data Platforms
11th Jun 2018

Do CDPs (customer data platforms) suck?

Blog
Data
28th Nov 2018

How to buy a customer data platform

by
Neil Davey
Cash register
Customer Data Platforms
4th Dec 2018

How to use CDPs to prevent customer churn

Blog
Data
21st Aug 2019

What Oracle & Salesforce news means for marketers

by
David Raab
News

Most read this week

Engagement
12th Apr 2021

Common mistakes that kill CX programmes

by
Augie Ray
Grim reaper

Trending

Contact centres
20th Apr 2021

Live Q&A: Who is delivering modern enterprise CX?

by
Neil Davey
Engagement
12th Apr 2021

Common mistakes that kill CX programmes

by
Augie Ray
Engagement
30th Jul 2018

9 sample customer journey maps to learn from

by
Neil Davey

Latest resources

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How to use AI to anticipate, advise and improve experiences
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AI in the contact centre: pitfalls to avoid
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