The customer data platform guide
Customer data continues to be a major headache for marketing and CX leaders. In this series we assess the new enterprise technology promising to resolve all of your data woes - the customer data platform - and establish what it is, how it can improve customer experience and how you use it.
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29th Oct 2018
“CDP”. Just another acronym for marketers and CX leaders to digest, or a genuine technology solution to halt your data despair? We examine...
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How can companies understand and capitalise on omnichannel behaviour when haphazard customer journeys are increasingly the new normal?...
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What role can a CDP play in unifying customer data, and ultimately, customer experiences? Elon Musk may have lost his way down some dark...
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Well, you can paint a very bad picture of them from a bean-counter’s perspective The technology costs money, they add another item to the...
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What do you need to consider before investing in a customer data platform? In the latest in our series on the rise of CDPs, we ask IT...
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To counteract customer churn rate, brands need to keep their customers engaged, create engaging content, and deliver personalised customer...
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It's customer data platform time for the marketing cloud vendors, as Adobe, Salesforce and Oracle all make CDP announcements. So what does...