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The customer data platform guide

Customer data continues to be a major headache for marketing and CX leaders. In this series we assess the new enterprise technology promising to resolve all of your data woes - the customer data platform - and establish what it is, how it can improve customer experience and how you use it.     

Technology
29th Oct 2018

What is a customer data platform?

by
Chris Ward
Customer data platform
Data
21st Nov 2018

How CDPs finally provide omnichannel clarity

by
Fred Maurer
Eye data
Technology
16th Nov 2018

How can a customer data platform improve CX?

by
Chris Ward
Any Answers comment Icon 1
Customer data platform
Customer Data Platforms
11th Jun 2018

Do CDPs (customer data platforms) suck?

by
Julian Berry
Blog image, notepad with pen
Data
28th Nov 2018

How to buy a customer data platform

by
Neil Davey
Cash register
Customer Data Platforms
4th Dec 2018

How to use CDPs to prevent customer churn

by
Guest Contributor
Blog image, notepad with pen
Data
21st Aug 2019

What Oracle & Salesforce news means for marketers

by
David Raab
News

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Channels
12th Feb 2019

How brands are improving CX with proactive service

by
Adrian Swinscoe
Doorbell proactive service

Trending

Channels
12th Feb 2019

How brands are improving CX with proactive service

by
Adrian Swinscoe
Engagement
26th Sep 2023

The future of CX is intelligent adaptive messaging

by
Ken Rapp
CRM
11th Apr 2017

What will CRM look like in 2020?

by
Chris Ward

Latest resources

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How to use AI to anticipate, advise and improve experiences
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AI in the contact centre: pitfalls to avoid
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