The customer data platform guide

Customer data continues to be a major headache for marketing and CX leaders. In this series we assess the new enterprise technology promising to resolve all of your data woes - the customer data platform - and establish what it is, how it can improve customer experience and how you use it.     

Eye data
Article
21st Nov 2018
How can companies understand and capitalise on omnichannel behaviour when haphazard customer journeys are increasingly the new normal?...
Trophy
Article
16th Nov 2018
What role can a CDP play in unifying customer data, and ultimately, customer experiences? Elon Musk may have lost his way down some dark...
Data Platforms
Article
29th Oct 2018
“CDP”. Just another acronym for marketers and CX leaders to digest, or a genuine technology solution to halt your data despair? We examine...
Blog
Well, you can paint a very bad picture of them from a bean-counter’s perspective The technology costs money, they add another item to the...
Cash register
Article
28th Nov 2018
What do you need to consider before investing in a customer data platform? In the latest in our series on the rise of CDPs, we ask IT...
Blog
To counteract customer churn rate, brands need to keep their customers engaged, create engaging content, and deliver personalised customer...