Eye data
Article
21st Nov 2018
How can companies understand and capitalise on omnichannel behaviour when haphazard customer journeys are increasingly the new normal?...
Trophy
Article
16th Nov 2018
2
What role can a CDP play in unifying customer data, and ultimately, customer experiences? Elon Musk may have lost his way down some dark...
Data Platforms
Article
29th Oct 2018
“CDP”. Just another acronym for marketers and CX leaders to digest, or a genuine technology solution to halt your data despair? We examine...
Blog
Well, you can paint a very bad picture of them from a bean-counter’s perspective The technology costs money, they add another item to the...
Cash register
Article
28th Nov 2018
What do you need to consider before investing in a customer data platform? In the latest in our series on the rise of CDPs, we ask IT...
Blog
To counteract customer churn rate, brands need to keep their customers engaged, create engaging content, and deliver personalised customer...
News
Article
21st Aug 2019
It's customer data platform time for the marketing cloud vendors, as Adobe, Salesforce and Oracle all make CDP announcements. So what does...