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The Deadzone

In an industry characterised by buzzwords and spin, where multi-million dollar marketing budgets can build hype around even the most meagre of tools and disciplines, it is time that someone started slaying some sacred cows. Step forward the experts contributing to the series known as The Deadzone, where contributors take turns to bust buzzwords and puncture hyperbole. 

Channels
3rd Dec 2015

Why omnichannel is dead

by
Max Ball
Deadzone
Data
3rd Feb 2016

Why Big Data is dead

by
Steve Mepham
Dead zone 2
Voice of the Customer
26th Feb 2016

Why customer surveys are dead

by
susanganeshan
Any Answers comment Icon 6
Deadzone
Strategy
27th Apr 2016

Why marketing is dead

by
Ryan Flannagan
Deadzone
Contact centres
18th May 2016

Why the contact centre is dead

by
Ed Shropshire
Any Answers comment Icon 4
Deadzone
Technology
29th Jul 2016

Why beacons are dead

by
Kym Reynolds
Deadzone
Strategy
2nd Nov 2016

Why brand image is dead

by
Chris Hall
Any Answers comment Icon 1
Deadzone
Ecommerce
16th Feb 2017

Why the online checkout is dead

by
Guest Contributor
Dead zone 2
Strategy
20th Mar 2017

Why influencer marketing is dead

by
Guest Contributor
Deadzone
Technology
13th Oct 2016

Why Google+ is dead

by
DrorGinzbergWochit
Deadzone 3
CRM
1st Aug 2017

Why free trials are dead

by
Guest Contributor
Deadzone

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Loyalty
27th Jan 2023

Companies never read feedback, customers complain

by
Rhys Fisher
Engagement
24th Jan 2023

Staff strikes spell CX trouble for Amazon

by
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Engagement
19th Jan 2023

How Barnes & Noble has turned around its fortunes

by
Neil Davey
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