In an industry characterised by buzzwords and spin, where multi-million dollar marketing budgets can build hype around even the most meagre of tools and disciplines, it is time that someone started slaying some sacred cows. Step forward the experts contributing to the series known as The Deadzone, where contributors take turns to bust buzzwords and puncture hyperbole.
The Deadzone
Article
3rd Dec 2015
In the first of a new series where industry experts bust buzzwords and puncture hyperbole, Max Ball attacks 'omnichannel'. The term '...
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In the latest in our series of articles where industry experts bust buzzwords and puncture hyperbole, Steve Mepham dismisses Big Data. The...
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In the latest in our series of articles where industry experts bust buzzwords and puncture hyperbole, Ed Shropshire, managing director of...
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