The Deadzone

In an industry characterised by buzzwords and spin, where multi-million dollar marketing budgets can build hype around even the most meagre of tools and disciplines, it is time that someone started slaying some sacred cows. Step forward the experts contributing to the series known as The Deadzone, where contributors take turns to bust buzzwords and puncture hyperbole. 

Deadzone
Article
3rd Dec 2015
In the first of a new series where industry experts bust buzzwords and puncture hyperbole, Max Ball attacks 'omnichannel'. The term '...
Dead zone 2
Article
3rd Feb 2016
In the latest in our series of articles where industry experts bust buzzwords and puncture hyperbole, Steve Mepham dismisses Big Data. The...
26th Feb 2016
6
Surveys have defined customer experience intelligence until now. Before the internet existed, governments, brands and researchers relied...
Deadzone
Article
27th Apr 2016
Marketing as you know it died a slow death between the late 1990s and the early 2010s - a death caused by complications from consumer...
Deadzone
Article
18th May 2016
4
In the latest in our series of articles where industry experts bust buzzwords and puncture hyperbole, Ed Shropshire, managing director of...
Deadzone
Article
29th Jul 2016
Location-based marketing is a product of the mobile mind shift that has been taking place since the introduction of the iPhone in 2007. In...
Deadzone
Article
2nd Nov 2016
1
Rewind 10 years and take a look at Nokia. People religiously bought Nokia handsets. They were reliable, fit for purpose and even achieved...
Dead zone 2
Article
16th Feb 2017
Imagine shopping online without ever seeing a checkout. Imagine arriving on a site for the first time and being able to make a purchase...
Deadzone
Article
20th Mar 2017
Has influencer marketing fallen out of favour? As the industry has grown, an inevitable backlash has ensued. Digiday created a storm when...
Deadzone 3
Article
13th Oct 2016
Five years ago Google took, what then looked like a momentous decision to take on Facebook’s dominance of the world of social media for the...
Deadzone
Article
1st Aug 2017
In the 1970s, the blind taste test was a staple theme of TV advertising. Ordinary consumers were blindfolded, fed similar products and...