The guide to customer surveys

We all get bombarded with surveys from brands - whether it's via website, email, SMS or mobile app. But how many do we fill in or finish? In this series we look at what makes or breaks good customer survey design, and how to ensure you glean relevant and actionable insight from the surveys you send out.  

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Customer feedback surveys are a traditional part of the marketing kit. Once heavily reliant on the doorstep visits of men with clipboards,...
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When Brand Republic and Snap Surveys recently conducted a study about the discipline of market research, a strong majority (64%) of...
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As we’ve mentioned in previous discussions on the topic, your customers’ patience for surveys is dwindling. 72% of consumers say surveys...
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The Net Promoter Score (NPS) is a go-to customer satisfaction metric. It relies on a simple question, How likely is it you would you...
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The advent of social media has meant that customers are more likely to share their opinions on brand experiences than ever before. However...
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Marks & Spencer is arguably as quintessentially British as a red telephone box or a Tower of London beefeater. Such is the power of the...
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Business-to-business (B2B) customer satisfaction is fundamentally different from business-to-consumer (B2C) customer satisfaction, and it...
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Unless you’re part of the lucky 10,000 , you’ll no doubt be aware of some of the more commonly cited mobile usage statistics in circulation...
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Voice of the Customer programmes and customer surveys provide an invaluable source of insight into the performance of your business. But...
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Building a customer questionnaire for your company's needs can be tricky. What should you ask? How should you steer the questions? What...