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The guide to customer surveys

We all get bombarded with surveys from brands - whether it's via website, email, SMS or mobile app. But how many do we fill in or finish? In this series we look at what makes or breaks good customer survey design, and how to ensure you glean relevant and actionable insight from the surveys you send out.  

Voice of the Customer
24th Jul 2017

6 reasons CSAT surveys are more vital than ever

by
Neil Davey
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Survey
Voice of the Customer
27th Jul 2017

When feedback goes bad: 7 customer survey mistakes

by
Neil Davey
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Ignoring feedback
Voice of the Customer
10th Aug 2021

How to conduct engaging customer surveys

by
Chris Ward
Customer survey
Voice of the Customer
9th Mar 2021

NPS survey tips from Hilton, Airbnb & Travelocity

by
Seth Grimes
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Voice of the Customer
7th Aug 2017

How to increase your survey response rates

by
Neil Davey
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Speech
Voice of the Customer
10th Aug 2017

The Marks & Spencer approach to customer surveys

by
Chris Ward
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Marks and Spencer
Voice of the Customer
1st Apr 2021

How B2B customer surveys should differ from B2C

by
John Coldwell
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Speaker
Voice of the Customer
17th Aug 2017

How to conduct successful mobile customer surveys

by
Chris Ward
Mobile survey
Voice of the Customer
22nd Aug 2017

How to improve CX with employee surveys

by
Neil Davey
Speech
Voice of the Customer
23rd Apr 2021

Essential questions for your B2B customer survey

by
John Coldwell
questions survey

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