The End
Article
2nd May 2019
1
Why is it important that businesses increase attention on the ending of the consumer lifecycle - and how can they do it? The end of the...
Customer persona end of lifecycle
Article
7th Jun 2019
In the latest in his series on the importance of ends, Joe Macleod examines why, in the process of building personas, we so often ignore...
Freemium
Article
5th Jul 2019
5
Whether it's a mobile app subscription or an Amazon Prime trial, the freemium business model is used for all manner of products and...
Broken heart
Article
6th Aug 2019
What can we learn from the psychological process customers go through when they start to question their relationship with a brand? The...