The importance of endings in CX
Author Joe Macleod examines the nuance associated with the end of customer journeys, highlighting the reasons organisations should pay more attention to the off-boarding process and the positive effect this can have on customer experience.
Article
2nd May 2019
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Why is it important that businesses increase attention on the ending of the consumer lifecycle - and how can they do it? The end of the...
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In the latest in his series on the importance of ends, Joe Macleod examines why, in the process of building personas, we so often ignore...
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Whether it's a mobile app subscription or an Amazon Prime trial, the freemium business model is used for all manner of products and...
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What can we learn from the psychological process customers go through when they start to question their relationship with a brand? The...