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The importance of endings in CX

Author Joe Macleod examines the nuance associated with the end of customer journeys, highlighting the reasons organisations should pay more attention to the off-boarding process and the positive effect this can have on customer experience.   
 

Why the ends of customer lifecycles are important

Loyalty
2nd May 2019
The End

Why is the departing customer an ignored persona?

Loyalty
7th Jun 2019
Customer persona end of lifecycle

How freemium offers can avoid ending with bad CX

Loyalty
5th Jul 2019
Freemium

What is the 'crack of doubt' and how to counter it

Loyalty
6th Aug 2019
Broken heart

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