What data is required to create a customer journey map?

In this episode of our Connecting the Dots podcast, we look at customer journeys and how the process of journey mapping helps you understand your customers better.

9th Oct 2019

Chris Ward

Editor MyCustomer

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With the help of Amy Scott, service design expert and founder of Sedulous, Claire Sporton, SVP of customer experience for Confirmit, and Stacy Sherman, head of CX for Schindler Elevator Corp (USA). & owner of DoingCXRight.com, we discuss:

What customer journey mapping is
How to map 'as is' and 'to be' journeys
Why data is central to successful journey mapping
The type of data required and the role of Voice of the Customer programmes
How to map journeys for products that haven't yet been launched


Amy Scott	Claire Sporton	Stacy Sherman
Founder, Sedulous	SVP of CX, Confirmit	Head of CX, Schindler Elevator Corp (USA)

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Chris Ward

Editor MyCustomer

Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.

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