What data is required to create a customer journey map?
In this episode of our Connecting the Dots podcast, we look at customer journeys and how the process of journey mapping helps you understand your customers better.
In this episode of our Connecting the Dots podcast, we look at customer journeys and how the process of journey mapping helps you understand your customers better.
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I love this podcast - this one, the one about "What data is required to create a customer journey map?" I've listened to it three times and have no intention of ever stopping... and it's not just to get to the song at the end (one of my all-time favorite bands). The reason I listen to it so often is because every time I walk away with a new action item. Something that I can do right now. If you're ready to roll up your sleeves and get a journey map done - this is a great place to start.