Editor MyCustomer
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What data is required to create a customer journey map?

In this episode of our Connecting the Dots podcast, we look at customer journeys and how the process of journey mapping helps you understand your customers better.

9th Oct 2019
Editor MyCustomer
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With the help of Amy Scott, service design expert and founder of Sedulous, Claire Sporton, SVP of customer experience for Confirmit, and Stacy Sherman, head of CX for Schindler Elevator Corp (USA). & owner of DoingCXRight.com, we discuss:

  • What customer journey mapping is
  • How to map 'as is' and 'to be' journeys
  • Why data is central to successful journey mapping
  • The type of data required and the role of Voice of the Customer programmes
  • How to map journeys for products that haven't yet been launched
Amy Scott Claire Sporton Stacy Sherman
Amy Scott Claire Sporton Stacy Sherman
SVP of CX,
Head of CX,
Schindler Elevator
Corp (USA)

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For a full transcription of this podcast, click here

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