Customer journey mapping is an increasingly common practise, utilised by organisations to better understand customer interactions with the organisation.
When done right, it can put organisations in the customers' shoes to identify service bottlenecks and under-resourced touchpoints.
But the process of customer journey mapping can be complex.
To help out, Healthy Business Builder has created the following infographic that provides advice to make the customer journey mapping more manageable and attainable.
[Click to enlarge]
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After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...
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