Infographic: The rise of the chief experience officer

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Customer experience is a business priority. In fact, a Gartner study predicted that 89% of companies are now competing mostly on the basis of customer experience. 

Put simply, providing a good customer experience is becoming the new battleground for brands. And one way that they can deliver a more strategic approach to the customer experience is to appoint a customer experience officer, or chief customer officer. 

This infographic from PeopleTECH examines:

  • Why customer experience is a business priority to today's organisations. 
     
  • Stats about the customer experience officer on the board. 
     
  • Stats about the customer experience officer on SMT committees. 
     
  • The six FTSE 100 companies that had a chief customer officer or equivalent on their board. 

 

Chief experience officer

About Neil Davey

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Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.

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