Infographic: The rise of the chief experience officer

Customer experience is a business priority. In fact, a Gartner study predicted that 89% of companies are now competing mostly on the basis of customer experience. 

Put simply, providing a good customer experience is becoming the new battleground for brands. And one way that they can deliver a more strategic approach to the customer experience is to appoint a customer experience officer, or chief customer officer. 

This infographic from PeopleTECH examines:

• Why customer experience is a business priority to today's organisations. 
   
• Stats about the customer experience officer on the board. 
   
• Stats about the customer experience officer on SMT committees. 
   
• The six FTSE 100 companies that had a chief customer officer or equivalent on their board.