Infographic: The rise of the chief experience officer

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Customer experience is a business priority. In fact, a Gartner study predicted that 89% of companies are now competing mostly on the basis of customer experience. 

Put simply, providing a good customer experience is becoming the new battleground for brands. And one way that they can deliver a more strategic approach to the customer experience is to appoint a customer experience officer, or chief customer officer. 

This infographic from PeopleTECH examines:

  • Why customer experience is a business priority to today's organisations. 
  • Stats about the customer experience officer on the board. 
  • Stats about the customer experience officer on SMT committees. 
  • The six FTSE 100 companies that had a chief customer officer or equivalent on their board. 


Chief experience officer

About Neil Davey


Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.


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