Customer experience is a business priority. In fact, a Gartner study predicted that 89% of companies are now competing mostly on the basis of customer experience.
Put simply, providing a good customer experience is becoming the new battleground for brands. And one way that they can deliver a more strategic approach to the customer experience is to appoint a customer experience officer, or chief customer officer.
This infographic from PeopleTECH examines:
- Why customer experience is a business priority to today's organisations.
- Stats about the customer experience officer on the board.
- Stats about the customer experience officer on SMT committees.
- The six FTSE 100 companies that had a chief customer officer or equivalent on their board.
About Neil Davey
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.