Customer experience is a business priority. In fact, a Gartner study predicted that 89% of companies are now competing mostly on the basis of customer experience.
Put simply, providing a good customer experience is becoming the new battleground for brands. And one way that they can deliver a more strategic approach to the customer experience is to appoint a customer experience officer, or chief customer officer.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.