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Customer journey mapping

Infographic: Who's winning at customer journey mapping?

26th Jul 2018
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Research from MyCustomer and Quadient reveals that the practice of customer journey mapping is having a significantly positive effect on the customer experiences delivered by the organisations undertaking it.   

The study interviewed 248 organisations across the globe to highlight that 90% of those using customer journey mapping said the practice was delivering a positive impact.

Despite this, the research’s key finding reveals that 33% of organisations are not currently using any form of customer journey mapping.

32% have only been conducting journey mapping practices for less than a year. 

In this infographic, we highlight some of the most important stats from the report, and why they're significant.

(Click to enlarge)

customer journey mapping research results infographic

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