Across five chapters, this 2019 guide walks readers through every step of the journey mapping process, sharing best practices and tips along the way.
Whether your organisation is yet to adopt customer journey mapping, or is doing so but feels it could improve the way it conducts its mapping and uses the insights, the 2019 Customer Journey Mapping Guide shares practical advice and best practices that will prove invaluable. The guide covers topics including:
What is customer journey mapping and why is it so important?
How do you create a customer journey map?
How do you ensure that your customer journey map drives change?
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.