Customer loyalty
Customer loyalty

Infographic: The history of customer loyalty programmes

12th Feb 2016

From the first saving stamp to the growing popularity of loyalty apps, customer loyalty programmes have evolved dramatically over the last 100+ years. 

Today, there are 3.3 billion loyalty programme members in the US alone - representing a staggering average of 29 per household. 

This infographic from Plastic Card Services examines some of the key milestones throughout the history of customer loyalty programmes. 

Loyalty programmes throughout history


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