A growing number of c-suite executives will prioritise investment in customer experience over the next three years. So why has it become such a matter of urgency for so many business leaders?
Research by Genesys and The Economist Intelligence Unit examined the benefits of CX investment, how much investment has risen and is set to rise, plus who most commonly has responsibiilty for customer experience in the business.
The infographic below shares some of the most interesting findings from the research.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.