In this case study, you'll discover how Tesco Mobile worked with InMoment to evolve its approach to delivering meaningful action from customer feedback, and also how it ensures customer insights are made more visible to the wider business.
Why feedback matters
The importance of undertaking a thorough touchpoint analysis
How to empower employees to be able to use customer insight more effectively
Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.