Questionnaires are a great way of recording consumer feedback, but unless they are well-designed they can fail to capture important nuances and opinions.
This infographic from Cloudcherry takes us step-by-step through the process of designing a customer questionnaire, including:
- Question style.
- Context.
- Sequence.
- Fixing a target audience.
- Pilot testing.
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After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...
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Good to see talk of short surveys, but isn't the most customer friendly way of gettig feedback to let people tell you what they want to say in their own words rather than asking leading questions. We advocate a two question process: give us a score then tell us why....the magic ingredient is then using Text Analytics to get real insight into everything customers have an opinion on....
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