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Infographic: The evolution of listening to the Voice of the Customer
As customer experience management strategies and technologies have matured, so the the ways that companies capture and use customer feedback has changed.
And the transformation has been radical.
This infographic, by customer experience management thought leader David Jacques, illustrates some of the shifts that have taken place.
[Click to enlarge]
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Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.
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Very good infographic!
When customers are satisfied or even happy with their experience with your company, they may return as a repeat customer and may tell friends about their experience.
When you want your customers to be fully satisfied with their experience with your business, you want to have the best support agents working on your behalf.
Thanks (0)There are so many industry players today in the business world that competition is strong on every single one. Service providers are so busy every single day competing with one another that sometimes they overlook to focus on their main supporter -- consumers. Thus, it is important to listen to them and their needs in order to cater to their exact demand and remain relevant for long.
Thanks (0)I love seeing how technology is changing the way we listen to customers. The premise is the same, but we can arrive at a solution that much quicker thanks to the analytics!
Thanks (0)