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VoC programmes

LIVE SESSION: How are Voice of the Customer programmes evolving?


On 19th May at 11AM BST, MyCustomer's latest live CX Leader Session explores the changing face of Voice of the Customer programmes. Register your place now

19th May 2022
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Much has changed over the past two years in the world of customer experience management. Customer behaviours have shifted. Customer preferences have recalibrated. And customer expectations have altered.

Voice of the Customer programmes are a crucial way to monitor these changes and ensure that companies remain in step with their customers. But VoC programmes and customer insight collection have also changed!

Survey fatigue has risen, while the rise in self-service has created doubts about how reliable contact centres can still be as a source of insight. 

So how should organisations respond? And how can Voice of the Customer programmes adapt?

As part of MyCustomer’s CX Leader Sessions, on 19th May at 11AM BST we’ll be talking to three experts to share their advice and experiences of creating, refining and evolving Voice of the Customer programmes, and answer the burning questions surrounding the new era of VoC.

Join MyC editor Neil Davey and guests Amanda Whiteside, head of customer optimisation & enablement at Amazon Web Services; Andrew Clayton, head of CX at Close Brothers; and Frank Sherlock, VP international at CallMiner to learn about their experiences with VoC strategies, and put your own questions to the panel.

What attendees will learn:

  • What are the new challenges and opportunities for Voice of the Customer programmes
  • Why are customer surveys becoming increasingly problematic
  • Are contact centres still a source of rich customer insight
  • What role does sentiment analysis play in modern VoC programmes
  • What can we learn from our panelists' own VoC programmes

Register your place now to watch this live Session

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