Money buyer's guide

Voice of the Customer buyer's guide: How to buy the best VoC tool for your business


Buying customer feedback tools can be a challenging process. That's why MyCustomer has pulled together this comprehensive, independent guide to help you select the ideal solution. 

4th Oct 2019

Voice of the Customer (VoC) programmes are a crucial element of driving customer experience improvements, enabling organisations to understand their customers' opinions, emotions and journeys. 

To be successful, VoC programmes require structure, to drive change within the organisation, and the right tools to gather the right insights from the right customers at the right time. 

But whether buying your first customer feedback tools or changing your existing solution, the path to purchase is fraught with difficult decisions.

In the MyCustomer Voice of the Customer buyer's guide 2019, we help answer some of the key questions you may have about buying Voice of the Customer tools.

Leaning on the knowledge of a wide range of experts, we've collated a manual to help you establish:

  • How to do the preparatory groundwork
  • What your key considerations should be
  • How to conduct requirements gathering 
  • How to select the right consultant 
  • How to prepare for and make the most of a VoC demo 

The free guide also contains a select listing of recommended VoC suppliers, allowing you to browse some of the best providers in the market.


Replies (2)

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By alexanderjunior
08th Oct 2018 03:47

Interesting guide about VoC. Thanks!

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By EdwardThirlwall
04th Dec 2018 03:46

I personally believe in speaking to the customers but I would prefer a more organic and natural way of doing it than using a system or technology too. Perhaps I'm just old fashioned, but in my storage business, it seems easier to speak to people about my services when we see them face to face.

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