Voice of the Customer buyer's guide: How to buy the best VoC tool for your business

Voice of the Customer (VoC) programmes are a crucial element of driving customer experience improvements, enabling organisations to understand their customers' opinions, emotions and journeys. 

To be successful, VoC programmes require structure, to drive change within the organisation, and the right tools to gather the right insights from the right customers at the right time. 

But whether buying your first customer feedback tools or changing your existing solution, the path to purchase is fraught with difficult decisions.

In the MyCustomer Voice of the Customer buyer's guide 2019, we help answer some of the key questions you may have about buying Voice of the Customer tools.

Leaning on the knowledge of a wide range of experts, we've collated a manual to help you establish:

• How to do the preparatory groundwork
• What your key considerations should be
• How to conduct requirements gathering 
• How to select the right consultant 
• How to prepare for and make the most of a VoC demo 

The free guide also contains a select listing of recommended VoC suppliers, allowing you to browse some of the best providers in the market.

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