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Should creating emotion be a customer experience goal?
Wednesday, April 27, 2022 - 11:00
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Should creating emotion be a customer experience goal?
The need to understand customer emotion and improve empathy in organisations has been well-documented in recent times. But how are major organisations putting the theory into practice?
In this on-demand CX Leader Session we discuss:
- The emotional factors that move customers
- What role customer experience leaders play in creating customer emotion and meaningful experiences
- How to create the processes required to start monitoring, analysing and actioning emotion derived from customer interactions
- How to design customer journeys with emotion in mind
Be sure to catch up on-demand for key insights into the importance of understanding customer emotion and empathy.