Wednesday, April 27, 2022 - 11:00 - 11:00

Should creating emotion be a customer experience goal?

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Should creating emotion be a customer experience goal?

Wednesday, April 27, 2022 - 11:00

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Should creating emotion be a customer experience goal?

The need to understand customer emotion and improve empathy in organisations has been well-documented in recent times. But how are major organisations putting the theory into practice?

In this on-demand CX Leader Session we discuss:

  • The emotional factors that move customers
  • What role customer experience leaders play in creating customer emotion and meaningful experiences
  • How to create the processes required to start monitoring, analysing and actioning emotion derived from customer interactions
  • How to design customer journeys with emotion in mind

Be sure to catch up on-demand for key insights into the importance of understanding customer emotion and empathy.

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