Experience

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Recent research indicated the growth in customer experience appointments in the UK, with the number of chief customer officers alone having...
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There’s something about organisational culture that seems to attract jargon and B.S. at an alarming rate. It’s the concept that has...
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In a previous article , Tony Bodoh defined 'micro-moments' and explained how an understanding of them could transform customer experience...
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Sales funnels and customer journeys are powerful tools. However, they're often used in isolation. Real value can be unlocked by using both...