Engagement

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Podcast
By
Peter Dorrington
Director, Customer Insights
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If you're applying for a chief customer officer vacancy, here are some things to consider to ensure you ace the interview and understand...
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Customer experience initiatives have a high failure rate. Is it because they are too focused on serving customers better, at the expense of...
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Mobility and digitisation have fundamentally changed how customers connect with brands. There are more than 2 billion active smart devices...
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The chief customer officer role has, on average, the shortest tenure of any c-suite executive. With this in mind, it's vital new CCOs are...
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Blog
By
dbakst
Social & Digital Marketing Associate