Engagement

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Sales funnels and customer journeys are powerful tools. However, they're often used in isolation. Real value can be unlocked by using both...
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The CCO role has been prevalent in the USA for the last 20 years. The first officially titled chief customer officer was Jack Chambers,...
Your customers are ultra-connected. Make sure you are as well. Finding new customers and maintaining relationships with those you already...
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Retail consumers now demand a highly digitised, extremely individualised shopping experience - online and in-store. A new study by IBM -...