Engagement

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The positioning of CX has to be strategic, not functional, in order for it to be successful, says Sampson Lee. Why is there a high failure...
In the much-cited book Thinking, Fast and Slow by Daniel Kahneman he talks about how the brain works to create two selves, the experiencing...
14th May 2018
We like to think we’re capable of making purely logical decisions—but we’d be lying to ourselves. Studies show that many of our decisions...
What separates those brands that deliver great customer experience from the rest? What qualities are consistently present and what can we...
Blog
By
Peter Dorrington
Director, Customer Insights
Podcast
By
Peter Dorrington
Director, Customer Insights