Engagement

A growing number of organisations are undertaking customer journey mapping. But who in the organisation should take ownership of it? In...
Business-to-business organisations shouldn't just replicate the customer experience programmes of business-to-consumer organisations, as...
4
The process of customer journey mapping can take many forms. In this post we highlight some of the most effective methods, with some tips...
Research from MyCustomer and Quadient reveals that the practice of customer journey mapping is having a significantly positive effect on...