CRM guru Paul Greenberg tells MyCustomer.com about his predictions for the world of customer relationship management in the coming year.
1. There will be a growing focus on the customer experience
2. A new category of insight solutions will emerge
3. Marketing automation and social marketing tools will continue to grow
4. Social CRM will continue to become CRM
5. Voice and video will become popular tools for engagement
After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...