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Customer experience experts ready second masterclass

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12th Mar 2012
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Following the success of their first BOLD brand experience masterclass last year, customer experience experts smith+co are readying a new energetic and inspiring one-day workshop focused on small and medium enterprises. 

Taking place at Altitude 360 in London on March 21st, the BOLD masterclass is aimed at those who have a leadership role in their organisation or are running a new business looking to start as they mean to go on.
The session will apply the insights of ‘BOLD – how to be brave in business and win’, the latest book authored by smith+co founders Shaun Smith and Andy Milligan.
Shortlisted for CMI e-Book of the Year and 800CEO Read business book of the year, the book examines 14 brands that have challenged industry norms to achieve remarkable results.
Attendees of the masterclass will learn how to:
  • Understand the practices and behaviours that will enable them to ‘take on the big guys and win’.
  • Understand how to align the organisation behind a customer-focused purpose.
  • Define a genuinely differentiating brand promise.
  • Deliver a customer experience that is dramatically different and drives customer advocacy.
  • Create an employee culture that is as distinctive as the customer experience.
  • Find, hire and retain employees that fit the ‘DNA’.
  • Use social media and digital marketing to create a community of brand fans.
  • Understand how to measure and sustain the experience to generate a positive ROI.
For further information visit www.boldthebook.com/workshop or sign up for the masterclass by mailing [email protected]

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