Engagement with ad campaigns plummets as marketers lose focusby
Customer response to cross-channel advertising campaigns has nosedived according to a new report, as marketers have been trying too hard to look “clever” rather than taking a pragmatic approach to campaigns.
“We noticed a real down-to-earth effort from ROI marketers to try to correct that trend. But we also noticed too many traditional marketers lost sight of the fact that the job of their ad campaigns is to generate customer demand for their products/services, not to just look pretty and clever in the media.”
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.