Fill out our digital experience survey for a chance to win an iPad!by
Businesses must deliver an increasing combination of core services and being heard online in 2012, balancing awareness of their customer’s ownership of their conversations about their brands with the official marketing message.
Aiming to paint a picture of how brands are tackling these challenges, respondents to the survey will receive a free copy of the research findings, enabling them to benchmark themselves their performance against other businesses.
Dom Graveson is head of digital strategy and engagement for cScape, says: "Digital customer experience may be a moving target, but one you need to keep top of mind to stay within the most humble of customer expectations. However you define it, and whether you deliver core services through the web or not (and these days you probably do) it is being driven by changing customer expectation from a generation of consumers native within the Facebook/Foursquare/Twitter universe. We would love to hear how you are experiencing the adventure!"
As an added incentive, respondents will be entered into a draw to win a new iPad.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.