MyCustomer.com has partnered with digital agency cScape to launch a new survey designed to shed light on the digital customer experience space.
Businesses must deliver an increasing combination of core services and being heard online in 2012, balancing awareness of their customer’s ownership of their conversations about their brands with the official marketing message.
Aiming to paint a picture of how brands are tackling these challenges, respondents to the survey will receive a free copy of the research findings, enabling them to benchmark themselves their performance against other businesses.
Dom Graveson is head of digital strategy and engagement for cScape, says: "Digital customer experience may be a moving target, but one you need to keep top of mind to stay within the most humble of customer expectations. However you define it, and whether you deliver core services through the web or not (and these days you probably do) it is being driven by changing customer expectation from a generation of consumers native within the Facebook/Foursquare/Twitter universe. We would love to hear how you are experiencing the adventure!"
As an added incentive, respondents will be entered into a draw to win a new iPad.
You can take the survey by clicking here.
The Digital Customer Experience Survey comes from a rich heritage of industry research and analysis from the cScape stable. cScape launched the Customer Engagement Survey way back in 2007 which is now in its fifth year and is the largest of its kind in the world with over 1000 respondents from over 50 countries.
"The DCE Survey will pick up from here with a more focused look at how companies are delivering core services to customers and channel shifting customer contact into the digital space," says Graveson.
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