first direct embraces crowdsourcing for product co-creationby
Online and telephone bank first direct has launched a new online platform that will enable customers to co-create the bank’s future products and services.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.