How to be like Harley: H-D's tips for building a brand community

MyCustomer.com
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Harley-Davidson is almost as famous for its brand community as it is for its motorcycles. So how has it successfully nurtured and supported its passionate customer community for decades?

MyCustomer.com spoke with Markus Kramer, director of marketing operations for Harley-Davidson Europe, at European Customer Experience World 2010 to find out what the company's secrets are - and what other brands can learn from the motorcycle giant.

About Neil Davey

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Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.

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