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MyCustomer.com

How to be like Harley: H-D's tips for building a brand community

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25th Sep 2010
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Harley-Davidson is almost as famous for its brand community as it is for its motorcycles. So how has it successfully nurtured and supported its passionate customer community for decades? MyCustomer.com spoke with Markus Kramer, director of marketing operations for Harley-Davidson Europe, at European Customer Experience World 2010 to find out what the company's secrets are - and what other brands can learn from the motorcycle giant.

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