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IBM adds social feeds and analytics capabilities to Connections

12th Sep 2012
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IBM has updated its social enterprise software Connections to include new integrations with email and activity streams from social networks such as Facebook and Twitter.

Available on-premise and in the Cloud, the software now enables staff to view activity streams from third party sources – such as Twitter feeds and Facebook posts – alongside their company’s content, including the new email capability, from within the Connections interface.

With Connections, employees can also build and collaborate with social communities both inside and outside the organisation whilst new analytics features also enable firms to analyse consumer sentiment on publicly available social media sites, such as blogs, forums and discussion groups and flag relevant data for action.

Organisations can access the software using a broad range of mobile devices, including the iPhone 5.

Alistair Rennie, GM of social business at IBM, said: “To truly realize the full potential of a social business, leaders need to empower a company's most vital asset - the information being generated from its people. Now is the time for business leaders to embed social into their key business processes to shift their business from the era of 'liking' to 'leading’.”

IBM said in a statement that following its $1bn acquisition of Kenexa, it is now “aggressively” pursuing the social networking market to set itself apart from other players in the space. 

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