Customer journey mapping is an increasingly common practise, utilised by organisations to better understand customer interactions with the organisation.
When done right, it can put organisations in the customers' shoes to identify service bottlenecks and under-resourced touchpoints.
But the process of customer journey mapping can be complex.
To help out, Healthy Business Builder has created the following infographic that provides advice to make the customer journey mapping more manageable and attainable.
[Click to enlarge]
About Neil Davey
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.