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Infographic: Three reasons brands are failing to optimise the customer experience

20th Sep 2016
Managing editor MyCustomer.com
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The digital revolution has brought immense opportunity for brands to deliver a great customer experience. But are brands really making the most of it?

SDL Campaigns recently surveyed over 200 leading marketers to uncover how effectively brands are using data to optimise customer engagement. The findings, detailed in the following infographic, reveal three key reasons why brands are failing. 

Customer engagement fails

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