The digital revolution has brought immense opportunity for brands to deliver a great customer experience. But are brands really making the most of it?
SDL Campaigns recently surveyed over 200 leading marketers to uncover how effectively brands are using data to optimise customer engagement. The findings, detailed in the following infographic, reveal three key reasons why brands are failing.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.