Infographic: Who's winning at customer journey mapping?

Customer journey mapping
In association with
Quadient
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Research from MyCustomer and Quadient reveals that the practice of customer journey mapping is having a significantly positive effect on the customer experiences delivered by the organisations undertaking it.   

The study interviewed 248 organisations across the globe to highlight that 90% of those using customer journey mapping said the practice was delivering a positive impact.

Despite this, the research’s key finding reveals that 33% of organisations are not currently using any form of customer journey mapping.

32% have only been conducting journey mapping practices for less than a year. 

In this infographic, we highlight some of the most important stats from the report, and why they're significant.

(Click to enlarge)

customer journey mapping research results infographic

About Chris Ward

Chris Ward

Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.

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