Infosys and WPP team to simplify digital marketing with new platformby
Heralding a new era of innovation-led growth, technology provider and IT consultant Infosys has cut the ribbon on a new Experience Centre in the heart of London’s Canary Wharf, and launched a new Cloud-based digital marketing platform in partnership with advertising giant WPP.
- BUILD: It brings together internal and external stakeholders on a single platform to collaborate seamlessly to help create, manage and reuse digital properties efficiently, reducing time-to-market by up to 40% and costs by up to 30%.
- LISTEN: Integrates, owned and earned digital asset data, with CRM data and other third-party data sources to provide a unified view of the consumer in real-time across the organisation.
- UNDERSTAND: Provides advanced intelligence to analyse consumer behaviur across multiple digital channels, enabling marketers to improve targeting of existing consumers.
- ENGAGE:. It provides a common gateway to a catalogue of pre-integrated marketing tools to connect with consumers across a range of digital channels, such as email, social media and advertisement gateways.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.