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Marketing collaboration platform Kaboodle launches

5th Sep 2012
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Marketing collaboration platform Kaboodle has launched to help marketers deliver campaigns across integrated channels.

The Cloud-based solution, which the firm claims has been built by marketers, enables organisations to plan, track, communicate, collaborate, share and manage campaigns from initial concept to completion.

Platform features include project planning, campaign hierarchy to control workflow, centralised document storage, the ability to amend documents online and data reporting with Excel.

Users sign up for the tool via a browser which can then be used across multiple devices such as the web, tablets and smartphones.

The Kaboodle Team edition has a free 30-day trial whilst the Starter Pack costs $50 monthly, for up to 10 users with additional users costing $50 per 5 users. Kaboodle Professional, which serves up to 250 users at $25 monthly per use, is expected to follow shortly.

Kevin Freedman, Kaboodle CEO, said: “We want Kaboodle to be the de facto global collaboration platform for marketers, one that liberates and empowers them. Kaboodle facilitates getting work done. That’s the same for every team member, whether they are in-house or outside in the agencies.

“Marketing is a challenging profession because it requires supreme creativity to conceive and develop great ideas, while at the same time demanding the discipline to complete campaigns on time by managing masses of detailed and evolving information.

Kaboodle is offering its free trial of the platform via its website. 

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