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MyCustomer.com's most popular CRM stories of 2011

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15th Dec 2011
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We revisit 10 of the most popular stories on MyCustomer.com this year.

What CRM lessons can we learn from Sony's PSN crisis?
Sony's network breach was huge news and it threatened to cause long-term damage to the Sony brand, due to its handling of the attack. So what did we learn from this crisis?

Abercrombie & Fitch vs Jersey Shore: Brand saviour or brand failure?
Can paying an undesirable customer (such as Michael 'The Situation' Sorrentino) not to use your products save you from brand damage - or will it cause more harm than good?

Hold on to your popcorn - it's Salesforce.com: The Movie!
Following the success of The Social Network, Hollywood targeted Salesforce.com for its next foray into the world of IT. Or did it....

Brian Solis: Social media ROI is measurable – if ROI is 'return on ignorance'
Dan Martin caught up with Brian Solis to talk to the new media guru about how to ensure that your social media project has direction and value.

The top seven applications of QR codes for marketing
Danyl Bosomworth looked at marketing applications and campaign examples of QR codes.

Social media monitoring and metrics: The definitive introduction
Cecilia Pineda Feret and Marshall Sponder provided a comprehensive rundown of tools, challenges and advice.

What is the most valuable marketing model of all time?
Dave Chaffey looked at 12 of the most relevant marketing models and assessed their value to the modern marketer.

Google+ and your business: A major plus for the enterprise?
Following "insane demand" for Google+, many were left asking whether it could knock Facebook off its perch - and what businesses should know about the latest social network on the block.

10 steps to prove the ROI of social media marketing
The ROI of SMM should be the responsibility of every marketer engaged in social media marketing. But where do you start?

CRM in 2011: What do the experts predict? 
Way back at the beginning of the year, a panel of experts including Paul Greenberg and Shaun Smith predicted the major talking points of the coming 12 months. How accurate were they?

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