O2 takes to Twitter to launch Priority Moments crowdsourcing campaign

O2 is to take to social media to launch a new crowdsourcing campaign, inviting customers to vote for which brand deals they would most like to receive from O2’s Priority Moments service.

Priority Moments provides O2’s 22 million UK customers with money saving deals from brands including HMV, Odeon and BHS. The new social media initiative allows users to suggest which brands they would like to receive offers from by either tweeting the name of the brand using #o2prioritymoments or writing their suggestions on O2’s Facebook page.

According to the mobile giant, this is the first time a major brand has used crowdsourcing to secure deals from other companies on behalf of its customers.

Sally Cowdry, O2 marketing and consumer directorn said: “Priority Moments is all about creating great experiences and adding value for our customers. Now we want to take that a step further by asking them to tell us what brands they would like us to approach for new offers via Priority Moments.  

“We recognize that times are tough and budgets are tight across many UK households so this is a further demonstration of how we’re listening to our customers and promising to deliver on their behalf.  So whether it’s helping towards a family day out or providing extra value for a shopping trip we’ll be campaigning to provide more great offers for O2 customers.”

The Priority Moments service is free to download for iPhone and Android customers.