Oracle: Eloqua will make our customer experience Cloud reign supremeby
Oracle believes that once its planned acquisition of Cloud marketing specialist Eloqua is completed, it will be able to deliver the most comprehensive customer experience Cloud.
If 2013 is to be the year of the Marketing Cloud, customers face a lot of choices between fundamentally different definitions of what such a beast is.
- User Experience – enhanced user experience for Profiler, Discover and Engage.
- Functional, including integrating display advertising into the content strategy via AdFocus.
- Integration between Eloqua and Oracle Sales Cloud and Oracle Social Relationship Management
- Enhanced Analytics – releasing dynamic marketing and sales funnel management as well as new reporting on revenue performance and benchmarking.
- Global Deployment - additional localisation and internationalisation support.