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Oracle lifts lid on social networking and collaboration tool

10th Oct 2011
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Oracle CEO Larry Ellison outlined the software giant’s take on enterprise social networking, in a move that marks a radical departure away from Facebook-style interfaces.

Oracle Social Network is an enterprise collaboration and social networking tool that allows business users to find and collaborate with the right people within their enterprise as well as with suppliers, partners and customers - using information from the human resources system and their own private social network.

Oracle says the social networking tool can help salespeople to identify potential prospects, build effective teams, prepare convincing sales presentations, resolve issues with customer service and contracts, collaborate with partners on joint opportunities, and build lasting relationships with customers.

Users can collaborate with each other using a broad range of collaboration tools, including personal profiles, groups, activity feeds, status updates, discussion forums, document sharing, co-browsing and editing, instant messaging, email, and web conferencing.

The tool is also designed to allow mobile users to always stay connected and to participate in business conversations by providing native applications on a variety of devices, including iPhones, iPads, and Android devices, as well as browser interface.

“The biggest change over the past few years is social networking,” said Oracle CEO Larry Ellison. “Today, organisations want to connect their people, their applications, their processes and their customers. Oracle Social Network provides that; all the tools are integrated and employees can work from anywhere in the world with the devices best suited to their job.”

But commenting on the radical departure in look at feel, from Chelsi Nakano, a reporter on CMS Wire, said in a blog post: “It's interesting that Ellison would choose to make such a change. After all, Facebook continues to dominate the enterprise user experience, and for good reason: Facebook has 750+ million users. That's 750+ million people who don't have to be trained to use social business applications.”

The tool is integrated with Oracle Fusion Applications, business intelligence, and business processes allowing users to receive real-time information feeds from these systems and to collaborate and resolve business issues quickly and effectively, including updating applications and business processes from the Oracle Social Network.

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